Develop your story
You’re the expert. Together we will explore why your work matters, and to whom, so it has real impact.
When just doing the work isn’t enough
I help experts communicate with confidence & clarity.
Confident public speaking comes from knowing what you want to say and how to deliver your message. As we work together, we will develop your story, find your medium, and build sustainable systems.
Worked with
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Director of Scholarly Communications for Elsevier, 2013–2021. Read the case study of the Reproducibility Initiative.
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Quora’s first Head of Communications. Launched the creator program, growing it to $1.4M ARR. Launched Poe, a unified platform for engaging with the latest AI models (10M downloads).
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Launched safety ratings of AI companies and contributed technical writing.
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Developed core messaging and built a rapid response framework. Grew inbound media requests 50% and doubled the pitch hit rate.
The approach
Three things we’ll build together
Find your medium
Some stories are best straight from the source, some go further when they’re carried by a trusted messenger. Either way, the integrity of the work is non-negotiable.
Build sustainable systems
Media monitoring, rapid response, and content pipelines are how we’ll keep the message salient in today’s fractured attention economy.
About
Change happens through shared understanding
I’ve been building impactful communications campaigns for decades. As I worked with executive leadership, external stakeholders, standards bodies, and policymakers, I learned that change doesn’t happen unilaterally. Leadership gets results when there’s shared understanding. Building this is my expertise and the foundation for communications that build receptive audiences.
— William Gunn
Work with me
Tell me what you’re working on
Share a little about your work and what you’d like to communicate. I read every message and will get back to you personally.